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Menu Engineering - Sell the things that make you money. Too often, restaurant operators let their menu construction become an afterthought. Your menus are inherently sales tools, whether you treat them like it or not. They aren’t a place to feature the owner’s favorite dish, or try new designs and concepts on the fly - they’re far too important for that. They are the one tool in your restaurant that drives the decisions of every guest who walks in the door, and they do so wit

Picture this - Your restaurant is busy, the reviews are solid, and your food has legitimate buzz. Sales have improved year over year and you’ve started to build a great community of regular customers. From an outside perspective, you’re doing everything right. But you still feel like you’re losing ground. Margins are razor thin and the stress is constant. You and your team are grinding, working hard every day, but something still feels off.  Sound familiar? You’re running int